The 14 Best Real Estate CRMs in 2024: Transforming Your Business with Efficiency
When your real estate business is thriving, the last thing you want is to sift through countless emails and spreadsheets to find client information. And when business is slow, having an efficient way to activate your network for referrals and new opportunities becomes crucial. Enter the real estate CRM—a game-changing tool for any real estate professional.
What is a Real Estate CRM?
A CRM (Customer Relationship Management) system is an online database designed to help you manage leads, clients, and marketing campaigns efficiently. It's more than just a digital Rolodex; it’s a powerful platform that can streamline your operations, enhance client relationships, and boost your business growth.
Why Do Real Estate Agents Need a CRM?
Real estate agents juggle multiple clients, prospects, and tasks daily. Keeping everything organized manually can be overwhelming. A CRM automates repetitive tasks, keeps track of interactions, and provides valuable insights, allowing you to focus on what matters most—closing deals and building relationships.
Key Features of a Real Estate CRM
- Contact Management: Easily organize and access client information.
- Lead Tracking: Monitor the progress of your leads from initial contact to closing.
- Marketing Automation: Automate email campaigns, follow-ups, and social media posts.
- Task Management: Keep track of appointments, deadlines, and tasks.
- Analytics and Reporting: Gain insights into your business performance and market trends.
- Integration Capabilities: Connect with other tools and platforms you use daily.
Choosing the Right Real Estate CRM
Not all CRMs are created equal. Some may offer robust features but have clunky interfaces, while others might be user-friendly but lack essential functionalities. To help you find the best fit for your needs, here’s a rundown of the 14 best real estate CRMs in 2024.
The 14 Best Real Estate CRMs in 2024
Key Features:
- Task automation
- Call tracking tools
- AI email writer
- Live chat software
- Company insights
Super CRM is designed to grow with your business. It offers features like contact management, email templates, and meeting scheduling, making your job easier every step of the way. You can automate tasks, create personalized appointment schedulers, add live chat to your website, and integrate with various apps through the SuperCRM App Marketplace.
Pricing: Free for individuals and small teams. Paid versions start at $15/month per seat.
2. Pipedrive
Key Features:
- Syncs with Google Calendar
- Segment leads
- Contact management
- Insights and reporting
- Email and communication tracking
Pipedrive simplifies the CRM experience by offering a visual sales pipeline. It includes features like reminders, task automation, and integration with third-party tools like Asana, Trello, and Slack.
Pricing: Plans start at $14/user/month.
3. Zoho CRM
Key Features:
- Easy collaboration
- Customer segmentation
- Comprehensive analytics
- Robust automation
- Personalized solutions
Zoho CRM connects with customers via live chat, email, and social media, providing real-time notifications and reports. It also offers workflow automation, contact management, and deal management features.
Pricing: Plans start at $14/user/month.
4. Real Geeks
Key Features:
- Agent routing
- Real-time lead activity monitoring
- In-app, email, and SMS notifications
- Advanced search filtering
Real Geeks CRM offers automated support for real estate businesses. It notifies agents of new leads via email and mobile, and includes features for creating IDX websites without coding.
Pricing: Plans start at $299/month.
5. Follow Up Boss
Key Features:
- Imports leads from 200+ sources
- Mobile app
- Outbound call management
- Central OS
Follow Up Boss is designed to turn every agent into a top performer, with features like auto-send emails, inbound and outbound call management, and automated text messaging.
Pricing: Plans start at $58/user/month.
6. IXACT Contact
Key Features:
- Mobile app and Google Sync
- Personalized mass texts and auto-responder
- Tracks commissions
- Sales pipeline health monitoring
IXACT Contact acts like an assistant, helping agents organize business information. It offers contact management, lead nurturing, and a concierge setup service for new users.
Pricing: Plans start at $46.75/month billed annually.
7. Close
Key Features:
- All-in-one selling
- Automation with workflows and call assistant
- Email and calendar sync with customizable call software
- Sales funnel reporting
- 100+ integrations
Close CRM offers robust sales automation with two-way email sync, built-in calling and SMS, and a comprehensive search feature.
Pricing: Plans start at $49/user/month billed annually.
8. Nutshell
Key Features:
- Custom reports
- Easy team collaboration
- Marketing & email automation
- Intuitive sales automation
- Insightful reporting
Nutshell CRM is customizable and designed to reduce time-wasting tasks with features like automated email sequences and one-click phone dialing.
Pricing: Plans start at $16/user/month.
9. Less Annoying CRM
Key Features:
- No complicated price tiers
- Easy to use
- Team collaboration-friendly
- Empowered support
- Small business focused
Less Annoying CRM is designed for small teams with customizable features for real estate, including pipelines for tracking sellers and buyers.
Pricing: $15/user/month.
10. Freshsales CRM
Key Features:
- Lead scoring
- SMS, email, and chat capabilities
- AI-based insights
Freshsales CRM includes features like contact management, lead scoring, and a built-in phone system.
Pricing: Plans start at $9/user/month billed annually.
11. NetHunt CRM
Key Features:
- Integrates with Google Workspace
- Centralized metric tracking and reports
- Omni-channel communication
- Streamlines commission calculations
- Automated workflows
NetHunt CRM integrates seamlessly with Google Workspace, making it easy to manage contacts and organize buyer profiles.
Pricing: Plans start at $24/user/month.
12. kvCORE
Key Features:
- Central place to manage leads and SOI
- Ongoing contact validation & insights
- Sophisticated lead routing
- AI-driven automated follow-up
- Collaboration across the brokerage
kvCORE is a comprehensive platform with social media and SMS tools, real-time property alerts, and AI-powered automation.
Pricing: Available upon request.
13. AgentPro
Key Features:
- Advanced lead generation
- Data analytics and reporting
- Comprehensive contact management
- Detailed listing insights
AgentPro provides powerful lead generation capabilities, customizable newsletter templates, and precise data analytics for tracking marketing ROI.
Pricing: $99/user/month.
14. REsimpli
Key Features:
- List stacking
- Seller website compatibility
- Driving for Dollars with route tracking
- Drip automation
REsimpli is designed for real estate investors, offering features like list stacking, seller websites, and bulk marketing emails/SMS.
Pricing: Plans start at $99/month.
Grow Your Real Estate Business with a CRM
Managing a real estate business involves handling a multitude of properties, listings, and contacts. A CRM system streamlines these processes, enhances client communication, and makes the sales process more efficient for you and your team. Whether you're looking to automate tasks, track leads, or gain insights into your business performance, the right CRM can be a game-changer for your real estate business.
