Built for real estate agencies of all sizes, SuperCRM offers cutting-edge sales process management, property management, and automation for real estate agents, real estate developers, and brokerage firms. Bring home more deals with the all-in-one real estate CRM platform that's crafted for your business.

What is Real Estate CRM Software?

Real estate CRM software is a system that helps manage relationships between buyers, sellers, agents, brokers, developers, and financial institutions. It caters to the multiple requirements of real estate agents and real estate firms. From managing incoming requests to preparing price quotes, from selling commercial real estate to property management, the real estate CRM system takes care of end-to-end process management for real estate agencies.

How is CRM Important for Realtors?

Real estate is all about building trust, and it's no surprise that 82% of new property sales are referrals from either existing contacts, previous clients, family, friends, or relatives. Moreover, when it comes to real estate businesses, selling or buying is a long process, with many follow-ups and re-negotiations. In such scenarios, implementing real estate CRM software gives realtors an efficient way to manage contacts, schedule tasks, monitor their pipelines, and stay organized to build successful relationships and close deals.

Why Choose SuperCRM for Your Real Estate Business?

Omnichannel Communication

Capture inquiries from multiple channels.

Built-in Campaigns

Send out drip email campaigns.

Project Management

Keep tabs on all your ongoing projects.

Third-Party Integrations and APIs

Improve productivity with seamless integrations.

Complete Customization

Accommodate the unique processes of real estate agents.

Self-Service Portals

Connect both sellers and buyers directly with your business.

Key Features of Real Estate CRM Software

Manage Leads and Track Their History

Generate leads from multiple sources like social media, offline campaigns, business cards, online campaigns and track their stages until they become an opportunity. SuperCRM's lead scoring lets you see which prospects your team needs to focus on. Once an inquiry enters your pipeline, you can set up automated email responses to nurture them and drive engagement.

Boost Productivity with Powerful Automation

Automatically assign leads to sales reps using predefined workflow rules based on territory, industry, potential deal size, or even in a round-robin fashion. Every time a lead enters your CRM pipeline, you can notify the assigned sales rep and assign tasks and reminders to follow up. Automate your follow-up emails, SuperCRM field updates, and notifications to give your sales reps time to close more deals.

Artificial Intelligence to Improve Your Bottom Line

SuperCRM's AI, Zia, gives smart suggestions for the best time and day of the week to contact each customer, so that you can connect with them immediately. Zia learns the usage patterns of your team members and makes personalized automation suggestions so they can complete their routine tasks faster. Zia also calculates the efficiency of your workflows and stops you from making mistakes, like sending an email template twice to the same user.

Keep Your Team in the Loop, Wherever You Are

Collaborate with your team through Feeds, a real-time timeline where you can discuss deals, collaborate on ideas, and broadcast announcements. SuperCRM gives you the power to integrate your chat tools with your CRM. Create helpful Commands and Bots within your chat tools to pull up CRM records, reports, and analytics for easy sharing with your teammates. Send CRM lead approvals and reminders for events or calls on your chat tool and set up SalesSignals in CRM for new chat notifications.

Centralized Document Management

SuperCRM gives you centralized access to important documents such as property details, service reports, and transaction documents. There is no need to dig through all your documents when you just want to send the latest property document to your leads. The document library intelligently connects relevant collaterals with the appropriate lead or deal. You can even have multiple versions of your sales collateral in the Documents Tab and access the latest draft of the document whenever you log in.

Easy Invoices and Bills

SuperCRM helps you complete your sales cycle by enabling your team to create and store quotes, invoices, price books, and bills in their accounts. Manage all your post-sales processes using powerful inventory management features, and share your quotes and invoices with prospects through custom email and invoice templates.

Make Data-Driven Decisions with Powerful In-Built Analytics

With over 40+ prebuilt reports, you can measure every aspect of your sales pipeline - from campaign spending to deal closure. SuperCRM's Analytics can help you track progress toward your targets, agent activity reports, compensation adjustment, and neglected deals in your pipeline. You can set up revenue forecasts based on your territories, measure KPIs using target meters, and track lease expirations.

Seamless and Powerful Integrations

Manage your complete sales cycle from a unified SuperCRM interface. The free Zillow integration gives you a consolidated view of any property's availability, address, home value, comparable homes, and Zestimates®, directly within SuperCRM. Also, SuperCRM Phonebridge lets you choose from over 50 telephony providers like RingCentral, Vonage, and Amazon Connect, and add integrated click-to-call, automated call recording, call logging, and analytics to your SuperCRM account.

Close Deals on the Move

The SuperCRM Mobile app lets you keep in touch with your buyers and sellers and manage their property sales on your mobile phone. Scan QR codes or business cards in 17 different languages to automatically add them as a SuperCRM lead or contact. The card scanner app lets you schedule follow-ups and use prebuilt email templates so you don't have to wait to get back to prospects. SuperCRM's mobile app also gives you real-time sales performance reports and insights, while also letting you schedule and log meetings, add follow-up tasks, and find prospects near you while you're on the move.

Benefits of CRM Software

• 300% Improvement in lead conversion rates.
• 41% Revenue Increase per sales person.
• 26% Improvement in customer retention rates.
• 47% Increase in customer satisfaction rates.

Third-Party Integrations

SuperCRM works with products you use every day. Seamlessly integrate with more than 100 popular business apps and let CRM talk the same business language as yours.

• Magic Bricks: Generate leads from Magic Bricks directly into SuperCRM.
• IDX Broker: Sync agent brokers and leads from IDX Broker and vice versa.
• 99 acres: View 99acres customer inquiries in the SuperCRM Leads module. Categorize leads generated from 99 acres based on projects and lead source.
• Commission Management: Calculate the commission amount based on your personalized commission settings whenever a deal is won in SuperCRM.
• ConstructionBOS Fusion: Integrates with construction project lead providers, including Barbour ABI, allowing your team to access all their data in one place.
• Calendly: Import users and appointments from Calendly to SuperCRM and book and manage your Calendly appointments from SuperCRM. Book appointments with customers directly from SuperCRM.

See What Our Customers Have to Say

How Strike Created a Bespoke Estate-Agency CRM and Boosted Process Efficiency

Mumbai-Based real estate company replaces Salesforce with SuperCRM Plus. Airport Property gets a 360-Degree view of the activities after implementing SuperCRM. Melbourne Based Buyer's Advocates automates their invoicing with SuperCRM. Global home booking company doubles in size with the help of SuperCRM. Italian auction house Aste33 leverages SuperCRM to increase revenue by 20%.

Strike is the UK's 2nd largest estate agency brand, listing over 2,000 properties for sale per month. They knew that customizable technology was the only way to help the business scale to the size it wants to be. The customization available in SuperCRM has been one of the main enablers that has allowed Strike to grow so dramatically.

Hannes Buhrmann Chief Product Officer, Strike

Frequently Asked Questions

Why is SuperCRM a Popular Online Real Estate CRM?

SuperCRM is used to great success by more than 250,000 businesses of all sizes and types around the world. With more than two decades of delivering world-class software technology to the global business community, SuperCRM has been the winner of major awards in the CRM tech space and is consistently rated highly by both critics and users. Sign up for a free trial and start your CRM journey today with the world's favorite real-estate CRM solution.

Is SuperCRM Suitable for Small Real Estate Businesses?

Yes, SuperCRM is designed to be scalable and customizable, making it suitable for small real estate businesses as well as larger enterprises. Its flexibility allows small businesses to tailor the CRM to their specific needs without the overhead of features they don't require.

How to Choose the Best Real Estate CRM Software by Comparison?

When comparing CRM software, consider factors such as ease of use, customization options, integration capabilities, and customer support. Look for CRM solutions that specifically cater to the real estate industry and offer features that match your business processes.

What are the Benefits of Real Estate Lead Management Software?

Real estate lead management software helps you capture, track, and nurture leads effectively, ensuring that no opportunity is missed. It allows you to automate follow-ups, score leads based on their engagement, and manage your sales pipeline efficiently.

How Do the Best Real Estate CRMs Handle Every Stage of the Customer Lifecycle?

The best real estate CRMs offer tools to manage every stage of the customer lifecycle, from lead generation and nurturing to closing deals and post-sales support. They provide automation features, analytics, and integrations to ensure a seamless customer experience.

How to Evaluate the Best Contact Management Software for Realtors and Real Estate Agents?

Evaluate contact management software based on its ability to store and organize contact information, track interactions, and facilitate communication. Look for features such as automated data entry, activity tracking, and integration with communication tools.

How Does SuperCRM for Real Estate Work?

SuperCRM for Real Estate is customized on the fly to fit your requirements and it handles lead generation, automation, drip campaigns, project management, third-party integrations, self-service portals, and much more. It simplifies your processes, saves time, and increases your revenue.

How Much Does Real Estate CRM Software Cost?

The cost of real estate CRM software varies based on the features, number of users, and customization options. SuperCRM offers flexible pricing plans to accommodate businesses of all sizes, ensuring you only pay for what you need.

Conclusion

Empower your real estate business with SuperCRM, the ultimate real estate CRM software designed to streamline your operations and boost your sales. Sign up for a free trial today and experience the difference!

Note to Developers

• Emphasize integration capabilities with popular real estate platforms and tools.
• Highlight customization and scalability to appeal to both small and large real estate businesses.
• Use customer testimonials and case studies to build credibility and trust.

Target Audience

• Real estate agents
• Real estate developers
• Brokerage firms
• Small and large real estate businesses